Marketing Technology Strategist

Job Description:

As a Marketing Technology Strategist at FedEx, you will be responsible for overseeing and optimizing marketing technology systems, ensuring alignment with business goals, and driving marketing initiatives through technological solutions.

Responsibilities:

1. 
   

   Marketing Technology Management: Lead the evaluation, implementation, and optimization of marketing technology platforms and tools (such as Salesforce Marketing Cloud, CRM systems, etc.) to enhance marketing effectiveness.

   
   


2. 
   

   Strategy Development: Collaborate with marketing teams to understand business objectives, identify technology needs, and develop strategies that leverage marketing technologies to drive customer engagement and sales.

   
   


3. 
   

   Platform Customization: Customize and configure marketing technology platforms based on marketing campaign requirements and customer segmentation needs.

   
   


4. 
   

   Analytics and Reporting: Use data analytics tools within marketing platforms to derive insights, track KPIs, and optimize marketing campaigns for better performance and ROI.

   
   


5. 
   

   Training and Support: Provide guidance, training, and support to marketing teams in utilizing marketing technology tools effectively.

   
   


6. 
   

   Compliance and Best Practices: Ensure compliance with data protection regulations (like GDPR, CCPA) and industry best practices in all marketing technology implementations.

   
   


7. 
   

   Collaboration: Work closely with cross-functional teams, including IT, data analytics, and marketing, to align technology solutions with business objectives.

   
   

Qualifications:

• Experience: Demonstrated experience in marketing technology management, preferably within a logistics or similar industry.


• Technical Skills: Proficiency in marketing automation platforms, CRM systems, and data analytics tools.


• Analytical Skills: Ability to interpret data and derive actionable insights to optimize marketing strategies.


• Communication: Strong communication skills to effectively collaborate with diverse teams.


• Problem-solving: Ability to troubleshoot technical issues and find innovative solutions.

Benefits:

• Competitive compensation package


• Health, dental, and vision insurance


• Retirement plans


• Employee assistance programs


• Opportunities for career development and advancement within the compan